This project began as a website refresh. However, it was identified that the existing branding, which was dark, subdued, and cold, did not accurately represent the warm, approachable personality, and wittiness of the business owner. The new branding was developed around several key positioning statements.
Gold Award in the category of "Website Design–B2B" from the 2015 Jersey Shore PR & Advertising Association's JASPER competition
2015 GDUSA American Graphic Design Award in the category of "Corporate Branding"